New Year, Refreshed YOU!
A new year often represents new beginnings and possibilities! It’s the perfect time to reinvent your professional image and present the best version of yourself both online and in person. Follow these 5 tips to refresh your brand for 2024.
1. Get Professional Headshots
In this social media world, a fresh professional headshot that reflects who you are and conveys the message you want your client's to hear is essential for business success. Update your profile photo across all platforms and show the authentic YOU with confidence. When you update your headshot annualy, you keep your brand current and help your clients know who they are working with.
2. Create a Great Social Media Bio
Whether it’s your website, social media or business cards, update your bio to reflect on who you are right now. Reflect on your core values, passions, and skills and focus on how you can help and solve your client's problems. How can you help them? What will they gain from working with you? End with a user friendly call to action.
3. Re-define Your Niche
Reevaluate your niche and area of expertise as your career changes, evolves and grows. In the world of photography, you won't find many wedding photographers who also specialize in headshots. Or, maternity/newborn photographers who specialize in weddings. Usually, it is one or the other. Making this clear will help you establish your authority in the field, and your offering clear and simple.
4. Review your Messaging and Branding
Revisit your messaging. What does your brand say to clients? Are your taglines still relevant? Change any language to resonate with your goals and plans for the new year, and stay on brand with all your marketing, social media and communications.
5. Update your Google profile.
Google My Business has a great impact on your online presence. Continue to post new and updated images and posts. Create offers for your business and keep posting news and events you are going to have and have had during the year.
Refreshing your brand with new head shots, personal branding images and following the tips above will give you a great head start this year, establish your authority in your trade, and gain more clients. We wish you all the success this year!